Incoming Big 12 Commissioner Brett Yormark, center, speaks with outgoing Commissioner Bob Bowlsby, left, and Baylor President Linda Livingstone looking on during a news conference opening the NCAA college football Big 12 media days in Arlington, Texas, Wednesday, July 13, 2022.But the executive for Roc Nation and former CEO of the NBA’s Brooklyn Nets has already been working steadily for the Big 12 since being appointed to lead the conference just more than a month ago. The official starting date for his first job in college athletics was supposed to be Monday, Aug. Yormark has been learning NCAA issues in real time during a period of sweeping change and uncertainty. Incoming Big 12 Commissioner Brett Yormark listens during a news conference opening the NCAA college football Big 12 media days in Arlington, Texas, July 13, 2022.He previously worked for NASCAR, where he oversaw a $750 million agreement with Nextel Communications for naming rights to the circuit’s top racing series. Yormark brings an outside perspective to what has been a resilient conference, as well as a background in building brands.īefore joining Roc Nation in 2019, where he was chief operating officer on the commercial side of the business, Yormark spent almost 15 years with the Nets, overseeing the club’s move from New Jersey and construction of the Barclays Center. Bombshell, the Jay Roach-directed film based on the accounts of several women who set out to expose the sexual harassment they endured from Fox News chief Roger Ailes, is loaded with famous. While Oklahoma and Texas are set to leave for the Southeastern Conference no later than the 2025 season, four new schools will join the Big 12 next summer. The Big 12 is going through another transition in membership, and its media rights deal with ESPN and Fox Sports expires after the 2024-25 academic year. Pac-12 Commissioner George Kliavkoff expressed frustration Friday, saying he has spent the past month “trying to defend against grenades being lobbed in from every corner of the Big 12 trying to destabilize our remaining conference.” He also said his league intends to keep its current members and entertain new additions.
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